English / Nederlands

The Power of Animation in the Medical World

A Sales Tool for Medline

Prompting Meetings

Medline’s sales reps were in need of a tool that would help them to capture the interest of their target audience during a short introductory meeting. We were asked to produce an animation that would help secure a second meeting with the prospective customer.

Our Services
Animation, Concept Development, Film Production, Graphic Design, Illustration

Helping Patients

Medical personnel are often overwhelmed by administrative and logistical tasks. Medline can support them by taking over these tasks, allowing them to focus on what’s most important to them – helping patients.

If you can imagine it, you can animate it. Animation is a versatile and beautiful medium that helps to explain complex information effectively.

Delivering the Message

The film narrative and the animation concept needed to resonate with the current work challenges of medical staff and provide them with solutions. We highlighted Medline’s top-rated services, as these resolve some of the most common issues faced by medical personnel.

By demonstrating the value of the services in a punchy and concise way, sales reps increased the probability of securing a second meeting.


Designing the Illustrations

The style of the animation ensures the full focus of the viewer is on the message, not on irrelevant details. There is a level of detail and sophistication used in the illustrations to depict the medical environment in a relatable way.


Cool and Warm Tones

The hospital scenes use cooler tones to promote a clean, orderly, and sterile environment. The warmer tones serve to highlight the city and exterior scenes. This approach allowed for a range of possibilities when transitioning between scenes and environments.


Seven Languages

The animation was produced in seven languages: Dutch, English, German, Italian, French, Portuguese, and Spanish.

About Medline

Medline is a leading global healthcare company providing quality medical and surgical supplies with superior value throughout North America, Europe, Asia, and the Middle East.

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