An icon for the city

An interactive installation for a trade fair

Take a selfie with the girl

The famous Vermeer painting “Girl with a Pearl Earring” is often cited as the most iconic representation of The Hague. We decided to bring it to life.

It was important to create an installation that emphasized both – the classic beauty of this masterpiece and The Hague, as well as their capacity to stir emotion and break through convention.


We reproduced the setting in which the painting is presented in the Mauritshuis museum but introduced some distortion in the way the image was displayed on the screen.


Using Max MSP, and a webcam, we set up proximity recognition which triggered the change in the behaviour of the painting. The closer you came to the painting the more in focus it became.

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