The Conference. The Hague.

A powerful engine to drive the city's ambitious business goals

Supporting core business

At launch, The Hague Convention Bureau adopted a new corporate identity. We were tasked with its practical implementation, as well as the development of the marketing and communication infrastructure.

The entire year of 2016 was dedicated to the establishment of a solid business  foundation and while our client was working hard to develop world-class acquisition processes, we put together and implemented their marketing strategy, as well as advertising and PR.


THCB entrusted Happy Folk with the development of all digital tools, as well as content, so that they could focus on the core business of generating congress leads for the city.

Happy Folk are both highly strategic and very detail-oriented. We can fully rely on them to support us at all stages of the business cycle, and they're such a pleasure to work with.

Nienke van der Malen - van der Horst

Director THCB

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