Robust, elegant & on-brand
We created something that impressed the user on first point of contact, before they even had an opportunity to hold the instrument.
While unboxing is not generally part of the consumer experience when it comes to the world of surgery, the client and we were convinced that the quality of packaging and the usability of IFUs have great impact on how the product is perceived. Considering the amount of detail and stamina that went into the development of the device itself, it was only logical to follow-up with packaging that underpins its beauty and ingeniousness.
The production of a series of instructions for use presented its own challenges, which we resolved with success. This was a very complex multi-language project of high precision where accuracy and clarity of layout were meant to facilitate the ease of adoption of the device on first use.
5th floor, Oude Oeverstraat 120
6811 JZ, Arnhem, The Netherlands
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