Bold, brave, modern & clear
While the surgical division of Fortimedix is relatively new, the parent company itself has a long history of innovation and success. With this as context, it was our task to shape the story of the new company and the new product for the launch in the US.
Fortimedix Surgical are all about engineering precision and it was of great importance that the content and the designs of the website were exactly on point. We conducted a customer journey workshop and target audience analysis which guided us in the development of the communication and visual strategy for this client.
Our extensive experience in healthcare and medical device industry has enabled us to produce high-quality visuals and content, despite the complexity of the subject matter. We implemented a tone of voice that was bold and brave, but also modern, clear and approachable.
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