HAPPYFOLK / WE DESIGN COMMUNICATION

A new look for a well-established PCO

CBD /

How our multidisciplinary team redesigned a website

Website by design… and comms

Cbd specializes in designing some of the largest conferences around the world, yet their website did not reflect the type of projects or clients they support. Therefore, they requested a redesign of their entire website —  and our comms and design teams executed the project from start to finish.

Our interdisciplinary services offered Cbd the best communication and design solutions. We provided project management, content, and design services as well as worked directly with the website developer. Our goal was to reduce any extra challenges for Cbd, so they could focus on their clients.

Workshops were conducted to identify Cbd’s company ideals and establish the company core. This information was used to define the target audience, extract the most important data for content, and to shape the tone of voice for the website.

 

The Cbd color palette was further developed by adding three new colors: light gray, dark gray, and dark blue. A primary typeface was also selected for branding purposes.

 

The new website is easy to navigate with a clean, modern, and sophisticated look; perfectly aligned with the company’s core message and mission.

Happy Folk

5th floor, Oude Oeverstraat 120

6811 JZ, Arnhem, The Netherlands

+31 (0)858772443

 

KvK 64234991
Copyright © 2017 Happy Folk