Stuffy nose, red and itchy eyes, sneezing
Our client’s main concern? To educate the public about possible treatments, while remaining neutral. During this project, our team helped the client convey a clear, accurate and comprehensive message.
We brought ALK’s patient information to life and formed a storyline that would resonate with allergy victims looking for solutions. Furthermore, we applied ALK’s house style to develop a new visual language for use in this animation.
In the Netherlands, around 4 million people suffer from allergies. The target audience for this video are the patients with hay fever, asthma and long-term allergy sufferers. Friendly characters with relatable allergy symptoms were developed to meet the film’s tone. Soothing music, along with cool and confident colours underlined the message.
Next / Our work
5th floor, Oude Oeverstraat 120
6811 JZ, Arnhem, The Netherlands
Copyright © 2017 Happy Folk